How to Understand Casinos, Commercial Decisions and Gaming Floor Optimization
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16 online modules
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8 group coaching sessions
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Quizzes, videos and trivia
USD $1,997
Gaming Business Development
Curriculum
01 Introduction
The gaming industry is a combination of Wall Street meets Hollywood meets Silicon Valley!
02 Gaming 101
An overview of this fascinating industry: ten key concepts that describe the industry and an example of each one.
03 Gaming Sectors
A quick overview on each of the gaming verticals so you can understand the fundamentals and evolution of each category.
04 Stakeholders
Learn how to deal with the three personality types you will meet in business: dolphins, sharks and carp.
05 Slot Machines 101
The evolution of slot machines, from simple 3-reel mechanical devices to today's high tech networked machines with HD graphics, interactive multimedia, and wide area progressives.
06 Commercial Casinos
What do the words cage, handle, drop and vig mean? Land based casinos are still the biggest segment. Learn the major jurisdictions, their regulatory quirks, major operators and landmark properties.
07 Table Games
Table games represent 20% of gaming revenue. Blackjack, roulette, baccarat, craps, Texas Hold’em... the list is long. We also look at electronic table games (ETGs), semi-automated tables & hybrid tables.
08 Tribal Casinos
The U.S. Supreme Court ruling in 1987 allowed the Cabazon and Morongo Band of Mission Indians of California to run gaming on their sovereign lands. This started IGRA, NIGC, Class II and tribal gaming – now a $44 billion industry.
09 Slots 201
Learn about advanced slot machine concepts, such as gaming psychology, bonus rounds, free spins, persistence, and about a dozen or so different gamification features, such as hold & re-spin, wild symbols, sticky wilds, expanding reels, and other technologies.
10 Slot Floor Optimization
First we look at trends in RTP, minimum bets and volatility. Then we look at how casinos optimize the performance of their slot floors using the Net Win Value Proposition. Understand key performance metrics, such as Net Win, Time on Device, Ranking reports, and Utilization %.
11 Business Development
This module helps industry professionals understand how deals are negotiated between strategic suppliers and casinos. Understand the major stakeholders, commercial issues, deal types, and decision factors.
13 Stakeholder Management
Casinos vary in size and complexity: some days you might be dealing with the Slot Director over coffee, other times it will be a dozen people in the boardroom. Understand the key stakeholders, how to build a matrix and manage relationships.
13 Regulation & Compliance
The legal gaming industry is regulated. The first thing you need to understand is that you serve at the regulators’ “will and pleasure”. Regulation is like a set of carbon ceramic brakes on a race car: sure they slow the car, but ultimately they allow it to lap faster around the track.
14 CMS and Cashless
Casino Management Systems (CMS) are used to handle and track operational transactions in the casino. CMS software tracks finance, bonuses, player performance, prize solutions, analytics, safety, security, table management, etc. We explore the various cashless tech available.
15 Sports Betting & Esports
Land-based and online sports betting is available in dozens of U.S states now and is expanding all the time. Likewise, Esports is a brand-new vertical that is expanding fast. Lessons from both these verticals and finding their way into mainstream gaming. Learn how.
16 Other Slot Variations
Here we look at Class III, Class II, HHR, VLTs, VGTs, route operations, electronic pull-tabs, bingo machines, AWPs, and other EGMs. We give you a rundown on each, how they work, and which jurisdictions they operate.
